The aim of this paper is to evaluate, from an economic perspective, the efficiency of Web 2.0. It demonstrates that, because of the non‐monetary nature of Web 2.0, several sources of inefficiencies (search costs, externalities, crowding out and adverse selection) exist. Nonetheless, the economic nature of digital products and the expected low value of most online content make it impossible to adopt a simple market scheme for Web 2.0. In contrast, this paper introduces a concept of demand‐driven Web 2.0 (as opposed to the current Web 2.0, which is supply‐driven) that is expected to provide stronger incentives, through financial reward, for high quality content within a Web 2.0 environment.
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267 – 285
DOI
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Issues
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Agnes Horvath, Magic and the Will to Science: A Political Anthropology of Liminal Technicality
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Gibson Burrell, Ronald Hartz, David Harvie, Geoff Lightfoot, Simon Lilley and Friends, Shaping for Mediocrity: The Cancellation of Critical Thinking at our Universities
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Bas de Boer, How Scientific Instruments Speak: Postphenomenology and Technological Mediations in Neuroscientific Practice
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Bjørn Lomborg, False Alarm
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How does innovation arise in the bicycle sector? The users’ role and their betrayal in the case of the ‘gravel bike’