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The high technology debate in Australia since 1981 is analysed using one of the most prominent features of the debate — he political rhetoric and symbols used in the debate. This form of analysis emphasises both instrumental and expressive political activity. The high technology debate is seen as having a significant expressive component and function. Most of the advocacy for high technology came as a result of institutional pressures and efforts of the Minister for Science and Technology, Barry Jones. High technology became a ‘maverick’ term in political debate but it has now become an accepted part of current economic language. The paper draws a number of conclusions for policy from the analysis.