This paper examines the impact of visual networking technologies and communication innovations within the film industry. The researchers investigated companies designing and implementing uses for the new systems within the manufacturing cycles of film production. The project selected two case studies, one from the advertising industry and one from a large scale Hollywood feature film, to examine emerging benefits and issues for companies innovating in this area. The research found that this new area of technological change is impacting on international divisions of cultural labour by affecting decisions concerning facility location, collaborative work practices, and the scheduling of production activities. The findings identified a number of economic and social advantages for companies who adopt the systems. However, they also revealed characteristics about the industry and innovation which would act to inhibit the rate of adoption.