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STRATEGIC COMMITMENT, UNKNOWLEDGE AND THE NATURE OF ENTREPRENEURIAL ACTIVITY
Bruce W. Ross.
Original Articles
This paper argues that the essence of entrepreneurial activity is ‘strategic commitment’, which encompasses strategic thought and decision, together with commitment based on that strategy. Three distinct types of commitment are identified — resource commitment, psychological commitment and organisational commitment. The implications of a recognition of the pervasiveness of unknowledge in entrepreneurial activity are discussed. The paper also suggests that the term ‘entrepreneur’ be reserved for individuals who have demonstrated a singular aptitude for and commitment to enhancing their organisation’s relationship with its environment.
