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R&D PROJECT ASSESSMENT AS AN INFORMATION AND COMMUNICATION PROCESS
Larry Dwyer.
Original Articles
The paper has three main objectives, viz, to emphasize the need for informed project assessment as central to the effective management of R&D by Australian businesses; to argue that different assessment techniques will be applicable to different stages of a project’s development; to emphasize the importance of R&D project assessment as an information and communication process which helps to promote a firm’s goals. In addressing these issues the paper highlights some of the ways in which managers of Australian companies can learn from overseas experience and outlines some of the challenges facing Australian management at this time.
