Peter Earl is an associate professor of economics at the University of Queensland, and a rebel. He is a behavioural economist, and was one long before such creatures became acceptable. His interests lie in the economics of information, and more particularly in using contributions from psychology and philosophy to advance the understanding that economics offers. Application is to areas of marketing, strategy and consumer behaviour, as well as innovation, enlightening where mainstream economics casts its pall.

PAGES
449 – 455
DOI
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Issues
Also in this issue:
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Agnes Horvath, Magic and the Will to Science: A Political Anthropology of Liminal Technicality
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Gibson Burrell, Ronald Hartz, David Harvie, Geoff Lightfoot, Simon Lilley and Friends, Shaping for Mediocrity: The Cancellation of Critical Thinking at our Universities
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Bas de Boer, How Scientific Instruments Speak: Postphenomenology and Technological Mediations in Neuroscientific Practice
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Bjørn Lomborg, False Alarm
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How does innovation arise in the bicycle sector? The users’ role and their betrayal in the case of the ‘gravel bike’