Television’s coverage of the tragic events of September 11 can be viewed and understood as a paradigmatic disaster marathon. The salience of the attack’s visual images, their exclusivity on the screen for a protracted period, and the invisibility of their perpetrators enhanced the attack’s effectiveness. The paper highlights a number of problems that the September 11 disaster marathon poses to the profession of journalism and to society, and points out possible remedies for the future. It ends with a short discussion of the ways in which television’s coverage of the event both resembled and differed from the media-event model, and of theoretical aspects of its unique dimensions as a disaster marathon.