The time originally allotted in 1990 by the California legislature for the introduction of commercializable zero-emissions vehicles is about half gone. Using frameworks developed to help analyze product substitution dynamics in emerging industries, this paper discusses the economic and market dynamics of ongoing attempts to commercialize electric vehicles, as they compete against internal combustion engine automobiles. Relative value/price, switching costs, and buyer propensity to substitute are emphasized. An assessment of forces is made and recommendations for the strategic direction of individual firms and the industry at large are offered.
PAGES
13 – 25
DOI
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Issues
Also in this issue:
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Agnes Horvath, Magic and the Will to Science: A Political Anthropology of Liminal Technicality
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Gibson Burrell, Ronald Hartz, David Harvie, Geoff Lightfoot, Simon Lilley and Friends, Shaping for Mediocrity: The Cancellation of Critical Thinking at our Universities
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Bas de Boer, How Scientific Instruments Speak: Postphenomenology and Technological Mediations in Neuroscientific Practice
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Bjørn Lomborg, False Alarm
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How does innovation arise in the bicycle sector? The users’ role and their betrayal in the case of the ‘gravel bike’