Is it possible to set a new paradigm for a nascent discipline? What is Anthropology all about? With these two questions in mind, the effort of Mauro Carbone and Graziano Lingua in developing their first joint work will be fully appreciated. Toward an Anthropology of Screens is a multicolored and at the same time unified study around the idea of ‘arche-screen’ (Carbone, 2019). This book might be considered a sort of continuation of Carbone’s previous Philosophy-Screens: From Cinema to the Digital Revolution, where the idea of arche-screen was established, together with an enrichment provided by Lingua, particularly effective in the Christian history of relationships with images. With an original shifting between media theory and media archaeology, ethics, iconology, cultural anthropology and history, the result is a solidly-built, though not easily defined, introduction to a new screenology, equally distant from Huhtamo (2004) and recent Italian aesthetics theories in digitality and immersive environments (Casetti, 2015; Pinotti, 2021). A third way, in a sense, has as its main goal a rethinking of platonic dualism on the one hand, and a foundational ethics discourse around digital media on the other.