Why do People Pay for Information?

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This paper investigates the situations where there are incentives for people to pay a premium over the channel costs for information content. It concludes that there are at least four: premium low relative to channel costs and monopoly, which are less interesting as they are not specific to information; where the information need is idiosyncratic; and where the quality of the information source is critical.

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By Robert M. Colomb

This paper investigates the situations where there are incentives for people to pay a premium over the channel costs for information content. It concludes that there are at least four: premium low relative to channel costs and monopoly, which are less interesting as they are not specific to information; where the information need is idiosyncratic; and where the quality of the information source is critical.

page: 45 – 53
Prometheus: Critical Studies in Innovation
Volume 19, Issue 1

SKU: 0810-902810032409