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The Nature and Functions of Meta-tags: Covert Infringement of Trademarks and Other Issues

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Meta-tags are one of the ‘associational tools’ considered essential to the operation of the World Wide Web. Their significance has been highlighted by recent controversies in the United States which focus on one of their important functions, i.e. as indices of websites which search engines read and rely upon in looking for the appropriate content relative to queries submitted to them. This article deals with the effect of meta-tags on the intellectual property rights of website owners. The author presents a critical survey of the American meta-tag cases and offers an Australian perspective.

SKU: 0810-902810032371 Category: Tag:

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By Noel Guivani Ramiscal

Meta-tags are one of the ‘associational tools’ considered essential to the operation of the World Wide Web. Their significance has been highlighted by recent controversies in the United States which focus on one of their important functions, i.e. as indices of websites which search engines read and rely upon in looking for the appropriate content relative to queries submitted to them. This article deals with the effect of meta-tags on the intellectual property rights of website owners. The author presents a critical survey of the American meta-tag cases and offers an Australian perspective.

page: 39 – 57
Prometheus: Critical Studies in Innovation
Volume 18, Issue 1

SKU: 0810-902810032371

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