Description

By Robert N. McGrath

The time originally allotted in 1990 by the California legislature for the introduction of commercializable zero-emissions vehicles is about half gone. Using frameworks developed to help analyze product substitution dynamics in emerging industries, this paper discusses the economic and market dynamics of ongoing attempts to commercialize electric vehicles, as they compete against internal combustion engine automobiles. Relative value/price, switching costs, and buyer propensity to substitute are emphasized. An assessment of forces is made and recommendations for the strategic direction of individual firms and the industry at large are offered.

page: 13 – 25
Prometheus: Critical Studies in Innovation
Volume 16, Issue 1

SKU: 0810-90288629250