Description

By Ko de Ruyter

The era of customer service is seeing the development of a new branch of management information systems — consumer information systems (CIS). The CIS is fast becoming the source of intelligence on all consumer issues in customer-oriented firms. The authors outline the main characteristics of CIS, and relate them to the development of the consumer affairs role in business. Technological aspects of the CIS are also discussed.

page: 5 – 16
Prometheus: Critical Studies in Innovation
Volume 10, Issue 1

SKU: 0810-90288629511