PAGES

273 – 287

DOI

10.1080/08109029008629477
©
Michael Quayle.

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Issues

Also in this issue:

VALUE ADDED SERVICES: APPLICATIONS, ACCEPTABILITY AND POLICIES — THE CASE OF TELECONFERENCING

Michael Quayle.

Recent technological developments have fused computer and telecommunications technologies together creating the scope for a wider and more diversified array of communication services. The new services rising out of this integration are called value-added services (VAS) and are offered on value-added networks (VAN). One such new offering is teleconferencing which involves multipoint simultaneous or store and forward connect facilities using audio, video, computer or graphic support systems. This paper reports on some results collected from a recent study on the applications and acceptability of teleconferencing as a new value-added service. It compares views recently collected from the United States and explores the actors that will determine acceptability and take-up of the new service offering. Some attention is also paid to new regulator provisions and pricing practices for the VAS and contends that teleconferencing may well be a test case to determine the boundary between old and new technologies.

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